For Coaches - Your Chance to Check Out AI Enhanced Coaching As Part of Our Focus Group

We’re inviting a select group of coaches to participate in a Focus Group exploring the next generation of AI-assisted coaching tools.
Your insights will help shape whether and how we position the tool within coaching. 

In appreciation for your contribution, you’ll receive three months of complimentary access and an early first look at new developments and upgrades such as the new voice-enabled coaching and assessment debrief features.


Write your awesome label here.

01.

Two weeks of testing - November 17th - 30th

02.

3 debrief options 1st week of December

03.

Full access to experiment with Protégée,  and to explore how an integrating AI can enhance the coaching experience
About us

Creating lived experiences out of science

Our vision is that this provides an opportunity for coaches to discover through direct personal experience how coaching can be enhanced (or not) with the aid of appropriately developed AI resources.

  • You will experiment with AI coaching in a safe environment.
  • Your feedback will help develop the safety framework for AI in coaching through direct experience.
  • You find out whether AI Assistant Coaches belong in your practice, without having to build one first!

First Level Analysis of Protégée Compared with Open AI - and Alignment with ICF Competencies

Protégée vs. ChatGPT — ICF-Aligned Comparison

Ordered by relevance to the ICF Core Competencies (2021) — Ethical Practice, Coaching Mindset, Agreements, Trust & Safety, Presence, Listening, Evoking Awareness, and Facilitating Growth.

Dimension Protégée (Purpose-Built AI Coaching Assistant) ChatGPT (Problem Solver) ChatGPT Acting as Coach (Known User) ChatGPT Acting as Coach (First-Time User)
Primary Focus Coaching the person — fostering reflection, growth, and accountability within the coaching container. Solving the specified problem or generating content efficiently. Coaching the problem through the lens of some prior knowledge of the person. Coaching the problem — without context, based solely on surface prompts.
Ethical & Relational Boundaries Explicitly positioned as complementary to human coaching, with clear ethical framing, confidentiality limits, and role awareness. No ethical or relational boundary awareness — purely a utility tool. Some role awareness possible if user defines it, but easily blurred. High risk of overreach and role confusion.
Relationship Continuity & Trust Sustains the client’s sense of psychological safety and continuity; integrated with human sessions for one seamless journey. Transactional — no relational continuity or trust. Builds limited rapport from prior conversations. No continuity; starts from scratch.
Coaching Depth & Mindset Embodies a coaching mindset — inquiry-driven, reflective, and growth-oriented. Grounded in neuroscience and coaching psychology. Analytical and solution-focused, not developmental. Reflective to a point, but easily slips into advice-giving. Surface-level motivational tone with little mindset modeling.
Context Awareness Deeply informed by client goals, past sessions, strengths, and Ruth’s frameworks (FOCUS, Hope, Character Strengths). Context limited to current prompt. No memory or personalization. Has some context from prior chats or summaries. None — purely reactive.
Tone, Presence & Language Mirrors Ruth’s tone, presence, and coaching language; attuned to emotional state and mindset. Neutral, task-based tone; lacks emotional attunement. Can approximate a warm coaching tone, but inconsistently. Generic and often mismatched tone.
Evoking Awareness & Reflection Uses powerful questions and reframing grounded in psychological principles; prompts genuine self-insight. Provides information or solutions; little self-reflection. May prompt reflection but often advice-driven. Basic or formulaic reflective prompts.
Data Use & Feedback Loop Two-way learning: Ruth → Protégée → Ruth with structured summaries and growth patterns. No feedback; single-use interaction. Partial recall based on interaction history. No feedback mechanism.
Personalization & Agreement Highly personalized journey aligned with coaching agreement and client goals. None — outputs generic to the task or query. Moderate personalization if history is shared. None — new each time.
Purpose & Outcome Orientation Reinforces long-term change, accountability, and behavioral integration between sessions. Focuses on immediate problem resolution. Supports short-term insight or direction. Provides quick motivation or clarification, not transformation.

Ordered for coaching relevance: Ethical Practice → Coaching Mindset → Agreements → Trust & Safety → Presence → Listening → Evoking Awareness → Facilitating Growth.

ICF Competency–Driven Ordering Rationale

ICF Competency Aligned Table Dimensions Relative Weight
Demonstrates Ethical Practice Ethical & Relational Boundaries Highest
Embodies a Coaching Mindset Coaching Depth & Mindset; Evoking Awareness High
Establishes and Maintains Agreements Personalization & Agreement High
Cultivates Trust and Safety Relationship Continuity & Trust High
Maintains Presence Tone, Presence & Language Medium-High
Listens Actively Context Awareness Medium
Evokes Awareness Evoking Awareness & Reflection Medium
Facilitates Client Growth Purpose & Outcome Orientation Medium

Start Your Exclusive Journey Today

Shifting my focus from aspirations to contributions"
Py experienced real insight during the first Protégée pilot in 2024.

For every coach curious about AI in Coaching

Learn from direct experience & get in at the beginning

Private

Experience the advantage of a private AI tool developed with coaching as its purpose

Integrated

One journey, two coaches - see how the assistant collaborates with the human to provide a richer integrated coaching experience

AI Experimentation

Explore how a tool like this could enhance your coaching without making any financial commitment
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